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ce inseamna caServisare Borden includea aici toate activitățile de suport din trade și retail, elemente coordonate acum în P-ul legat de ”own”.Un copywriter este acel profesionist ce creaza sloganuri, titluri castigatoare, continutul publicitar si reclame in ziare. Dar poate scrie textele reclamelor la televizor si radio. Sau sa se dedic